Achieving a 60% Boost in Loyalty Program Sign-Ups with WOZ’s Technology
Challenge
A renowned footwear brand struggled with high product return rates, low customer satisfaction due to inadequate product information, and poor loyalty program engagement. The primary objectives were to reduce product return rates, improve customer satisfaction, and increase loyalty program participation by providing detailed product information and personalized support.
Solutions
The brand integrated WOZ’s AI-driven QR codes into their product tags and insoles. These QR codes provided customers with instant access to personalized shoe recommendations, and exclusive content.
1
Detailed Product Information
Customers could scan the QR codes to verify the authenticity of their footwear and learn about the brand’s ethical sourcing and sustainability efforts. This transparency led to a 40% increase in customer satisfaction, as customers felt more informed and confident in their purchases.
2
Personalized Post-Purchase Support
To address high return rates, the brand leveraged WOZ’s AI technology to offer personalized care tips and maintenance reminders. Customers received tailored advice on how to care for their footwear, reducing the likelihood of returns due to improper care. This initiative resulted in a 35% reduction in product returns, as customers were better equipped to maintain their purchases.
3
Enhanced Loyalty Program Engagement
The brand also used WOZ’s AI agents to streamline loyalty program enrollment and offer personalized rewards. Customers could easily sign up for the loyalty program by scanning QR codes, which provided instant access to rewards and exclusive promotions based on their purchase history. This personalized approach led to a 50% increase in loyalty program participation, strengthening customer relationships and boosting brand loyalty.
Impact
Product Returns
35%
Decrease
Customer Satisfaction
40%
Increase
Loyalty Program Participation
45%
Increase